By ABDULLAH 
In a shocking case of digital impersonation(a deepfake deception) has surfaced in India, where an innocent homemaker Indian women’s identity was stolen to create a viral erotic AI persona known as Babydoll Archi.
The fake Instagram account quickly gained attention, which recently exploded to 1.4 million followers, featured seductive videos and photos that appeared to show a real woman. But the truth was darker—there was no actual Babydoll Archi. The images were deepfakes, generated using artificial intelligence based on private photos of a real woman from Dibrugarh, Assam, known only as Sanchi. Sanchi, who had no social media presence, was unaware of the impersonation until mainstream media coverage surfaced.
The fake account gained fame after two viral posts: One with a video of a woman in a red sari dancing seductively to Dame Un Grr – a Romanian track and another viral photo with adult film actress Kendra Lust.These posts made Babydoll Archi a trending topic and spawned memes, fan pages, and even media speculation about her joining the adult industry.
Sanchi, a homemaker with no social media presence, only found out about the impersonation when media coverage started. Her family filed a police complaint on July 11, leading to a swift investigation.
Police arrested her ex-boyfriend, Pratim Bora, a mechanical engineer and self-taught AI enthusiast. He allegedly created the fake account to take revenge on Sanchi after their relationship ended. Using tools like ChatGPT and Dzine, Bora generated AI images and videos, morphing Sanchi’s old personal photos into explicit content.
According to Assam Police, Bora earned over 1 million INR from the account through platforms like Linktree, where 3,000 users had subscribed. He reportedly made 300,000 INR in just five days before being caught. Devices and bank records have been seized.
Police have charged Bora under multiple Indian Penal Code sections related to: Sexual harassment, Obscene content distribution, Defamation, Forgery, Cybercrime. If convicted, Bora could face up to 10 years in prison.
Sanchi is reportedly devastated and undergoing counseling. Cyber law expert Meghna Bal called the case “horrific but difficult to prevent.” She highlighted that such AI abuse often goes unreported due to stigma or ignorance.
She also emphasized the need for responsible regulation, warning that not all deepfakes are harmful, and poorly written laws could restrict legitimate digital expression.
Despite Meta’s policies against sexual content, the original Instagram account with over 280 posts has only recently been taken down. Many of the images still circulate on fan accounts. Meta has yet to respond to media inquiries about the case.
This case has sparked public outrage and renewed calls for stricter controls on AI misuse. While current laws cover many offenses, experts say there’s urgent need for AI-specific legislation to prevent similar abuses in the future.
Key Takeaway:
This disturbing case is a wake-up call about the dark side of AI and deepfake technology. Without strong legal frameworks and fast action, more innocent people—especially women—could fall victim to such digital crimes.